# Adam Fern > Product Guy Adam is a start-up junkie who has helped launch a dozen products 0-1 including Cash App and Square Loans. He was first 100 employees at Square (now Block) where he led a variety of industry defining risk & fraud systems. He then transformed a 20 year old financial services firm into a streamlined scaleable Fintech primed for acquisition. He has started and scaled a d2c/b consumer bone broth business in the bay area. He led partnerships and growth at Better through a period of hypergrowth when employee count went from 600 to 12,000 people in a 12 month period. In addition to being an expert at early stage start-ups, he’s an investor and advisor to many tech companies. He is Head of Product, working on building a decentralized game engine and web3 game called Pirate Nation. Adam is most active on Twitter: @fern Things I can advise on: - startups - product led growth - risk & fraud / payments - community - product strategy Excited to meet you and help you on your entrepreneurial journey! ## Offerings - Video call (15 min): $205.00 ## Example Questions - How do you put together a roadmap? - How do you know if you're on the right track with your product? ## Links - [Expert profile](/AdamFern) - [Avatar](https://media.intro.co/avatars/589926GouRkSa-.jpg) - [Marketplace](/marketplace)