# Adam Lilling > Internet Entrepreneur, Celebrity, Artist, Athlete, Founder + Managing Director at PLUS Capital Adam is the Founder and Managing Partner of PLUS Capital, which has become a trusted venture partner for 65 of the world’s top celebrities, artists, athletes and cultural leaders. Adam is an innovator and serial entrepreneur, forming companies such as Pentagon CDs and the technology venture Pazanga. He also founded Launchpad LA which became Forbes \#5 National Accelerator, where he continued to invest in over 80 companies. Things I can advise on: - celebrity investing in startups - celebrity partnerships - M&A - business development If you’re trying to figure out how to source, structure, negotiate or work with artists and/or athletes at your company, I’m going to help a few companies for charity. Disclaimer: Please do not book a session to pitch. My goal here is to advise and help founders, while supporting my favorite charities. Thank you. **Rating:** 5/5 (19 reviews) ## Offerings - Video call (15 min): $200.00 ## Example Questions - How would you approach a celebrity or their advisor with an opportunity to invest or partner with my company? - What are the most important terms I should be thinking about when structuring a celebrity equity partnership - How should I think about when to involve a celebrity in my business. What should I expect? ## Links - [Expert profile](/AdamLilling) - [Avatar](https://media.intro.co/avatars/308752QIjfma4P.jpg) - [Marketplace](/marketplace)