# Adam Root

> Co-founder of Socialcentiv ($40M Exit)

Co-founder of Socialcentiv, $40M exit.

Scaled to $7M ARR, $17M raised, 72-person team.

VP Product at FieldPulse: grew SaaS $20K→$400K MRR.

VP Product at Toptal: delivered $4B annual savings at National Grid and closed $20M Gates Foundation deal.

VP Product & UX at Neighborly: AI ops for $5B platform, cutting inspections 33% and boosting volume 49% across 242 franchises.

Earlier roles include Real Geeks ($7M→$20M ARR), Zen Media (1.4B+ reach campaign, Gold Addy), and Tricent Capital (200% ROI).

Now Fractional CPO (Sotia, Array, East Gate Partners), founder of Root Ventures, AI PM instructor (Maven), and podcast host.

Things I can advise on:
✔️ How to validate startup ideas
✔️ Guidance on fundraising from VCs
✔️ Best practices for MVP launches
✔️ Tips on going from 0 to 1
✔️ Advice on scaling & operations
✔️ How to build product culture
✔️ Strategy for M&A readiness

I combine founder, operator, and investor experience to help leaders scale products that customers can’t live without.

If you want clarity on scaling through product-led growth, breaking through to product-market fit, or building products your customers can’t live without, let’s talk.

**Rating:** 5/5 (5 reviews)

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/AdamRoot)
- [Avatar](https://media.intro.co/avatars/13590580uWW71ll.jpg)
- [Marketplace](/marketplace)