# Albert Chong

> DTC Growth Marketer | ex-ILIA, ex-CocoAndEve, ex-SandandSky, ex-SHOES.com

I've scaled 5 direct-to-consumer e-commerce brands to 8 figure profitable businesses by building in-house digital teams with a growth performance marketing approach to customer acquisition, customer retention, customer experience, customer & web analytics, and product management. 

I've replicated this growth approach across multiple consumer categories including: beauty, fitness, fashion, & nutrition, specializing in brands in the 6-7 figure range to bring them to the 8-9 figure range in a short 2 year period.

My DTC experience includes:
- ILIA Beauty (acquired by Clarins)
- Sandandsky.com (Skincare)
- Cocoandeve.com (Haircare)
- Bodyboss.com (Fitness)
- Coastal.com (acquired by EssilorLuxottica)
- Shoes online with SHOES.COM and OnlineShoes.com (annual rev $XX0M USD)

Common questions I can advise on:

For Founders and CEOs 
- How to prioritize DTC projects?
- How to decrease your CPA and drive growth?
- How to think about marketing attribution?
- How to hire a growth or performance marketer?
- How to organize a high performance E-commerce team?
- How to think about paid vs organic or brand vs performance?
- How to think about marketplace strategies vs DTC vs in-store retail? 
- How to drive incremental traffic and how to increase your conversion rate?
- How to approach Shopify Plus, Markets, Headless E-commerce?

For Digital Marketers:
- How to manage a media agency?
- How to pick the right Shopify app / vendor?
- What’s the best platform for reviews, email, data analytics, etc
- My honest opinion on platform X or Y? 
- What is the right cost or price for platform X?
- What is the best way to communicate results from your efforts?
- How to progress in your digital marketing career?
- What are the most important factors when driving growth?
- How do I get incremental revenue from each channel? What channels should I prioritize?
- What do I do when CPA and ROI are trending in the wrong direction?
- How do I manage up and across the organization so teams can understand the role of growth marketing?
- What strategies can help with customer retention and loyalty?
- How can I measure and analyze the success of my digital marketing efforts?

For creators:
- How to grow my audience to increase monetization opportunities?
- Which monetization method is best for me? How much should I ask for?
- How do I start monetizing my content?
- How can I diversify my income streams?
- How do I negotiate and secure sponsorships?
- What are brands looking for in a creator or partnership?

My experience differs from most, where I have learned, trialed, and tested digital strategies and tactics in a hands-on approach (no agencies - I do the dirty work myself.), meaning I can absolutely get into the weeds where real growth happens in the execution phase.

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $150.00

## Example Questions

- How do I acquire more new customers while being profitable in the first order?
- How do I prioritize growth projects?
- How do I drive incremental traffic to the site?
- How do I build a high performing DTC team?

## Links

- [Expert profile](/AlbertChong)
- [Avatar](https://media.intro.co/avatars/675778l_44N2EE.jpg)
- [Marketplace](/marketplace)