# Alex Merutka

> Previous Head of Programmatic at AppLovin. Founder, CEO of Craftsman+

Early employee and former Director at AppLovin ($108B). Forbes 30U30 for marketing & advertising.

With more than a decade of experience in digital marketing, Alex is the founder and CEO of Craftsman+, a creative technology company partnered with Meta, Google and TikTok. 

As the founder of Craftsman+, Alex earned a spot on Forbes’ “30 Under 30” for rewriting the rules of brand engagement.

Prior to Craftsman+, Alex was Head of User Acquisition and Programmatic at AppLovin where he oversaw $2 billion in ad-spend. As one of the first employees of AppLovin, Alex played a critical role in scaling the company from a Seed stage company to its final private round which was led by KKR. AppLovin went public in April 2021 at a market capitalization of ~$29B.

Alex is an active contributor to Bloomberg, Business Insider and CNBC and is a member of Young Presidents Organization (YPO).

**Rating:** 5/5 (2 reviews)

## Offerings

- Video call (15 min): $500.00

## Subscription Plans

- Scaling Ad Spend with Confidence — 1:1 Mentoring (Full Access) ($2500.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/AlexMerutka)
- [Avatar](https://media.intro.co/avatars/462708USpfh0u1.jpg)
- [Marketplace](/marketplace)