# Alex Underwood

> Fmr. Revenue & Partnerships Leader at Google, Spotify, & Reddit

Former VP and global revenue leader at Google, Spotify, and Reddit building agency partnerships and GTM engines for category-defining media and tech companies valued $10B–$50B+.

Led global agency and account organizations at Spotify ($50B+ market cap) and Reddit ($10B+ market cap), negotiating first-of-their-kind holding company partnerships and launching programs that unlocked measurable revenue growth.

Previously Head of Media Agency Strategy at Google ($1T+ market cap) and CRO advisor to venture-backed startups, designing commercial frameworks that aligned sales, marketing, product, and operations.

Currently investor and strategic advisor to high-growth media and technology startups, partnering with founders and executive teams to move from early traction to durable revenue scale.

Things I can advise on:
✔️ How to build GTM strategy
✔️ Merchandisable commercial frameworks
✔️ How to launch monetization
✔️ Building and implementing strategic partnerships
✔️ Tips on agency partnerships
✔️ Commercial value proposition
✔️ Advice on org design
✔️ Leadership and team development 
✔️ Preparing for enterprise scale

I enjoy helping founders and operators turn ambiguity into momentum and build commercial engines that scale with confidence.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $150.00

## Subscription Plans

- GTM Strategy & Revenue Scale — 1:1 Growth Partner ($1250.00/month)

## Example Questions

- How would you think about creating a commercial value proposition for our business?
- What things should I think about in developing effective strategic partnerships?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?
- How should I approach and engage agencies to drive monetization?

## Links

- [Expert profile](/AlexUnderwood)
- [Avatar](https://media.intro.co/avatars/14451445Zj0NU9r.jpg)
- [Marketplace](/marketplace)