# Allie Melnick

> CEO & biz builder @ Harry’s Inc.

CEO and DTC brand & business builder at Harry's Inc. (>$1.7B disruptor CPG company).  Incubating and scaling Harry's, Flamingo and Cat Person businesses.  Focused on creating consumer-centric, purpose-led brands.  

Founder & GM @ Flamingo 
- Women’s body hair disruptor
- Grew business 0 to $50M+
- Featured in Vogue, Elle, Allure, NYMag, Refinery 29, etc.
 - National sales via DTC, Target, Costco, Grocery, Drug channel & Specialty
- Partnerships with Ashley Graham, Man Repeller, etc.

CEO @ Cat Person 
-  DTC premium cat food & care ($15B addressable market)
- Scaling DTC subscription business
- Pricing, growth marketing, innovation, org development, channel expansion 

VP growth, insights & international @ Harry's 
- $500M+, >30M razors sold
- Subscription-first DTC business
- Disruptive DTC to retail strategy (Target, Walmart, etc.)
- Harry's UK and European expansion 

Former Consultant & Project Leader at The Boston Consulting Group.
Wharton Business School alum.  

Things I can advise on:
- Startups 
- E-commerce best practices
- Early stage / lean marketing
- Breakthrough GTM launches
- How to know your customer
- Scaling a DTC business
- How to win at retail
- US --> international expansion
- Hiring, org design
- Developing your leadership team
- Building within an incubator
- Culture & values building 
- Brand building 
- Realities of early stage businesses as a parent 
- All things CPG, body care, pet care, subscription businesses 
- & more!


I love helping others, especially entrepreneurs. I can’t wait to help you on your business journey 😊

**Rating:** 5/5 (14 reviews)

## Offerings

- Video call (15 min): $295.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/AllieMelnick)
- [Avatar](https://media.intro.co/avatars/489423ZrRqmEwe.jpg)
- [Marketplace](/marketplace)