# Alta Sparling

> Former Head of Community at Athleta, Fractional CMO for VC-backed beauty & fashion brands

Fractional CMO & growth strategist for beauty and apparel brands (KraveBeauty, DedCool, Lisa Says Gah).

Former Head of Community at Athleta (Gap Inc., $1B+ annual sales), launched AthletaWell digital platform, drove $5M in sales first year.

Led marketing at Sephora ($10B+ sales) for skincare & experiential retail; pioneered subscription & sampling innovation.

Previously Director at Birchbox (valued $485M), responsible for brand campaign strategies and partnerships.

Active angel investor and champion for female founders, advising VC-backed startups from Seed through Series A.

Things I can advise on:
✔️ Assessing your CMO needs
✔️ How to build beauty brands
✔️ Tips on growth marketing strategies
✔️ Advice on building digital communities
✔️ Guidance on brand partnerships
✔️ Best practices for subscription models
✔️ How to scale marketing teams
✔️ Strategies for performance marketing

Passionate about empowering founders, especially women, to accelerate brand growth. Excited to share insights and strategies!

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $100.00

## Links

- [Expert profile](/AltaSparling)
- [Avatar](https://media.intro.co/avatars/1274467bCV-ZuoU.jpg)
- [Marketplace](/marketplace)