# Amanda Bradford

> Founder & CEO of The League (dating app acquired by Match Group)

Founder & CEO of The League, a selective dating app acquired by Match Group (MTCH).

Investment Partner at XFactor Ventures, backing female founders and mixed-gender teams targeting billion-dollar markets. Helped raise over $500M in capital.

Former Sequoia Scout, sourcing early-stage startups and investing $50K-$100K checks. 

Previously worked in strategic partnerships and new business development at Google.

Things I can advise on:
✔️ Creating a dating app
✔️ Navigating an acquisition
✔️ Growth strategies for marketplaces
✔️ How to scale a startup
✔️ Fundraising from VCs
✔️ Bootstrapping a business
✔️ Building & managing communities
✔️ Strategic partnerships
✔️ Early-stage investing

Passionate about helping ambitious founders navigate growth, fundraising, and exits. Excited to connect!

More about me:

Launched in November 2014 to 419 SF alpha testers, and acquired in July 2022 by Match Group ($MTCH), the largest & most profitable dating conglomerate in the world (IAC spin out).

I built The League into a profitable business as a solo founder ($0 to $15 M revenue / $6 M EBITDA in five years, with 300 K monthly actives), only raising $2.3M, wearing the hats of CEO, CPO, and CMO throughout the entire journey. I designed and coded the matching algorithm and every user-facing sales page in the app, launched The League in 155 cities in 4 years, increased ARPU 5x via pricing and packaging, brokered a competitive M&A process with MTCH and Bumble (the two largest companies in our space), managed the successful integration of The League into the MTCH mothership implementing the Tinder user safety systems & architecting & designing the app-to-app upsells from other MTCH brands to aid user acquisition; designed and lead, as CMO, a multimillion-dollar 360° brand campaign (\#BeAGoalDigger) leveraging tier 1 creative agencies to stellar results in brand awareness, and what I'm most proud of, attracted and retained, throughout the acquisition, the most incredible, talented team of 12 multiple-hat wearing All-Stars (5 with 5+ years tenure) that I absolutely loved working with every day ($1.25M rev/employee at acquisition).

**Rating:** 4.821428571428571/5 (28 reviews)

## Offerings

- Video call (15 min): $999.00

## Subscription Plans

- Fractional CPO ($25000.00/month)
- Build & Exit Your App - VIP ($2999.00/month)
- Build & Exit Your App ($1999.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/AmandaBradford)
- [Avatar](https://media.intro.co/avatars/1110628J_mwFB4f.jpg)
- [Marketplace](/marketplace)