# Amy Juaristi

> Marketing & Comms Officer | Took Hydrafacial from clinical device —> cult beauty brand

Former Chief Marketing & Communications Officer.

Took Hydrafacial from clinical device —> cult beauty brand.

More than 20 years’ experience crafting breakthrough stories for consumer brands: KAYALI, Kylie Cosmetics, MAC, Covergirl, Chobani, Zocdoc, Coty, Unilever, PepsiCo, Mattel.

Work featured in: Vogue, WWD, Business of Fashion, The New York Times, The New Yorker, WSJ, etc. 

Things I can advise on: 
- Brand storytelling: startup —> scale
- Audience and message segmentation: B2B, B2C 
- Team building: 1 —> scale, right-sizing, agency mapping
- Engaging an agency: short list recos, selection, scope
- Brand PR/Influencer Marketing
- Executive & corporate positioning
- Media and presentation training
- Personal career development
- Beauty, wellness & aesthetics

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $250.00

## Example Questions

- How do I build my Comms/Marketing team and agency roster?
- Where is my brand / brand story relevant?
- I am facing a crisis. How do I manage it? Is it really a crisis?
- How do I prepare for a media interview or Board presentation?
- How do I build a career in Comms/Marketing?

## Links

- [Expert profile](/AmyJuaristi)
- [Avatar](https://media.intro.co/avatars/986530SXVJ4Xut.jpg)
- [Marketplace](/marketplace)