# Annie Short

> Former Head of Global Women’s Merchandising at The North Face & Crocs

Chief Product Officer at Halfdays ($10M raised), the women’s outdoor brand redefining performance fashion. 

Former Head of Global Women’s Merchandising at The North Face ($4B brand), overseeing strategy across 60+ countries.

Drove 17% revenue growth and 500bps margin expansion through SKU optimization and category innovation.

Former Head of Global Wholesale Merchandising global at Crocs ($5B) delivering 9.7% CAGR and 35% YoY growth in core categories.

At VF Corp, co-founded internal venture studio and launched 3 brands from concept to commercialization.

Led merchandising at Craftsy through 3x revenue growth and sale to NBCUniversal for $230M.

Things I can advise on:
✔️ How to scale product orgs
✔️ Guidance on global merchandising
✔️ Tips on assortment architecture
✔️ DTC & wholesale strategy
✔️ Driving category expansion and product-market fit
✔️ Building customer-led GTM strategy
✔️ Balancing margin, price, and storytelling
✔️ Coaching emerging product & brand leaders

Excited to help founders build customer-led product strategies that drive brand and margin growth.

**Rating:** 5/5 (7 reviews)

## Offerings

- Video call (15 min): $200.00

## Subscription Plans

- Winning Merch Strategies — 1:1 Expert Access ($800.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/AnnieShort)
- [Avatar](https://media.intro.co/avatars/1299505cijuy2PU.jpg)
- [Marketplace](/marketplace)