# Ariana Ferwerda

> Co-founder & CEO, Halfdays

Ariana is the CEO & Co-Founder of Halfdays, a technical outdoor apparel brand. 🎿

Ariana was named Forbes 30 Under 30 in 2023.

Halfdays launched in the winter of 2020 and scaled to $5m in the first year. The brand is DTC-first, but scaling quickly in omni-channel.

Within the first two of years of launching, Halfdays is carried in national retailers like Nordstrom, Bloomingdale’s, Bandier, Madewell, and Backcountry.

The brand has garnered a cult following and a loyal community, resulting in waitlists of 10,000+.

Ariana can advise on:
- Raising Capital
- Business Strategy
- Building an operational foundation
- Hiring a winning team
- Wholesale & Distribution
- Brand Building
- PR, Partnerships, and Events

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $200.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/ArianaFerwerda)
- [Avatar](https://media.intro.co/avatars/481727kQi-8DpV.jpg)
- [Marketplace](/marketplace)