# Ariella Halperin

> Fragrance & Beauty Brand Developer & Storyteller

Translating a brand’s essence into fragrance.

I work with fragrance, beauty, home and lifestyle brands who want to stand out in a crowded marketplace, guiding them through the fragrance concept and product development process.

Whether you already have fragrances in your portfolio and want to launch a new product or are looking to start a new brand, I can help you create a product that has meaning, longevity and emotional resonance with your target consumer.

My approach and expertise includes:
- Fragrance and market trends
- Concept development & ideation
- Brand positioning & storytelling
- Olfactive expertise
- Visual identity/brand aesthetics

The sectors I advise on include:
- Fine fragrance
- Home fragrance/Air care
- Body care
- Other scented products (including wellness, fashion and lifestyle spaces)

What separates me from other consultants in this space is my in-depth knowledge and experience from working on both the brand and fragrance house side. I can’t wait to help craft original fragrance stories for budding brands!

## Offerings

- Video call (15 min): $75.00

## Links

- [Expert profile](/AriellaHalperin)
- [Avatar](https://media.intro.co/avatars/110870450adk5uQ.jpg)
- [Marketplace](/marketplace)