# Ashley Elleby

> Fmr Founder, Global Head of Product Marketing at Amazon Music. Real estate investor.

Former founder and global GTM strategist with 14 years experience driving GTM strategy, product repositioning, and pricing innovation across high-scale consumer and enterprise marketplaces at Amazon, Google, and Meta. 

Built a fashion e-commerce brand from scratch, generated $162M in incremental revenue at Amazon Music through multi-market, product-led GTM strategies, and led the GTM and product launch for Meta AI Business Assistant, supporting 150K SMBs and mid-market advertisers. 

Expert B2B and B2C storyteller that leverages new product positioning, paid media, and lifecycle marketing to accelerate acquisition, adoption, and long-term customer retention. 

Real estate investor, specializing in long term rentals and flips. Expert at leveraging creative financing options to fund deal flow. 

 Things I can advise on:
✔️ GTM strategy for startups and scale-ups
✔️ Customer acquisition & retention
✔️ Paid media and lifecycle marketing strategy 
✔️ Product/brand positioning
✔️ How to validate startup ideas through product market fit
✔️ Complex pricing strategies, subscriptions, memberships, and other revenue models
✔️ Ad agency vs internal marketing hires 
✔️ Real estate investing strategy
✔️ Career pivots 

Experience: 
Current fractional CMO and GTM advisor to companies including Meta AI, Fanatics, and startups in NYU Stern’s AI Accelerator, leading product positioning and global expansion strategies. 

Fmr Global Head of Product Marketing at Amazon Music leading subscription growth, retention, and product-led engagement for a global streaming platform.

Fmr Head of Growth at Google Devices & Services, and Privacy, driving GTM strategy, scaling global campaigns, generating millions in revenue across Pixel and Nest products.

Fmr Vice President of Marketing & Growth at CapitalG (Alphabet’s growth fund) supporting portfolio companies on GTM, due diligence, and value creation across venture-backed startups.

Fmr founder and CMO of Alyssa Vermell Apparel with successful exit, raising $10K+ via Kickstarter and building a DTC brand with 100s of 5-star customers and brand partnerships including WNBA.

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/AshleyElleby)
- [Avatar](https://media.intro.co/avatars/1622906HscfNlaM.jpg)
- [Marketplace](/marketplace)