# Austin Hurwitz

> Sports Marketing & Ecommerce Executive | Former Easton Diamond Sports, Blast Motion, and Executive at Oakley, TaylorMade-adidas Golf, Callaway Golf, SKLZ

Recent VP of Marketing and eCommerce at Easton and G-Form.

Head of Digital Marketing and eCommerce at Blast Motion, and Executive at Oakley, TaylorMade-adidas Golf, SKLZ. 

Before 10+ years of brand-side leadership experience, 16-year agency veteran with Young & Rubicam, TBWA\\Chiat\\Day, and more. 

Expertise, network, and passion for brands that serve sports as well as health and wellness audiences, leveraging traditional and digital channels to create impactful experiences and results.
 
Drove Easton's business to \#1 in the market; ignited the brand's transformation as well as baseball and softball categories turnaround. Achieved growth in ecom KPIs vs. PY in the first year as well as successfully closed a $350M acquisition by Rawlings Sporting Goods.
 
After Easton, led a 50% surge in eCom revenue YoY for Blast Motion by re-launching the brand, establishing content and influencer marketing practices; overhauling paid search, social, and Amazon advertising; radically redesigning Blast site as well as Amazon store and retail partner integrations. Successfully closed Blast Motion capital raise ($60MM).
 
Currently advise brands within sports, esports, and other industries, from established to startup, on launch and growth strategies. Active entrepreneur, developing multiple mixed reality sports solutions; Founder of Good Sport Home, which empowers families to optimize their home environments to facilitate training and exercise for youth athletes. 
 
During our Intro sessions, I can help you in the following areas:
· B2B & B2C Marketing
· Strategic Planning & Execution
· Brand Marketing & Advertising
· Product Marketing & Launches
· Campaign Planning & Design
· Traditional & Digital Marketing
· Sports Marketing & eSports
· Creative & Content Direction
· Event & Experiential Marketing
· Influencer Marketing & Social Media
· Web UX & Design & Dev Oversight
· Emerging Technologies & AI
· eCommerce (DTC) & Amazon 
· Retail & Partner Marketing
· Demand & Lead Generation
· Direct Marketing & CRM
· ROI & Revenue Growth
· Team Leadership & Training
· & More
 
I’m excited to explore how my strategic mindset, leadership acumen, and passion for innovation can contribute to your continued success 👊

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $275.00

## Example Questions

- I’m thinking of launching a brand, product, or service. What are the things I should focus on from marketing and ecom standpoints?
- How do I know if my marketing idea will work?
- How would you approach growth for my business?
- What processes and tools should I consider to optimize operations for my marketing and ecom teams?

## Links

- [Expert profile](/AustinHurwitz)
- [Avatar](https://media.intro.co/avatars/782456m0f9hLih.jpg)
- [Marketplace](/marketplace)