# Azy Saii

> Fmr. SVP at Sony Pictures, Universal Music Group & 21st Century Fox. Fractional CMO.

Founder of STRYV Partners, a fractional CMO and growth advisory practice working with Proper Hospitality, Amazon Studios and PwC.

Fmr SVP at Sony Pictures Entertainment, turning its global data and analytics org into a growth engine for 40+ business units.

Built Sony Pictures' marketing science function, lifting realized revenue 26%.

SVP of Global Audience Development at Universal Music Group, building its consumer marketing center of excellence across 15 labels and 20+ territories ahead of its 2021 listing.

Head of Marketing for 21st Century Fox's first unified direct-to-consumer platform, launching across Nat Geo, FX, FOX, FOX Sports and FOX News.

Previously VP at Experian, returning its North American consumer business to net customer growth, then VP of Customer Acquisition & Retention at Fandango.

Earlier, ran the UK's largest digital marketing spend at Sky and launched its first social media strategy.

Things I can advise on:
✔️ Growth marketing & marketing transformation
✔️ Launching a DTC or subscription product
✔️ Building a modern growth engine
✔️ Cutting churn and raising LTV
✔️ Turning data into marketing decisions
✔️ Putting AI to work in marketing
✔️ Hiring or being a fractional CMO

I help consumer and entertainment brands win new customers and keep the ones they have.

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/AzySaii)
- [Avatar](https://media.intro.co/avatars/1813759d-iVtCoo.jpg)
- [Marketplace](/marketplace)