# Bart Sichel

> Former CMO at Bed, Bath & Beyond and Burlington Stores. Board Member, President, advisor, operator.

Former CMO at Bed, Bath & Beyond and Burlington Stores. Board Member, President, advisor, operator. Former McKinsey Partner.

At Bed, Bath & Beyond I was the Chief Marketing and Customer Officer through a difficult period as we tried to turn the company around.  I led the marketing, customer care, customer experience, analytics, insights, and strategy teams.

At Burlington Stores (formerly Burlington Coat Factory) I was the Chief Marketing Officer.  I led the marketing, e-commerce, and corporate strategy functions. I was part of the team that turned the business around, took it back public, and created significant shareholder value.

Before that I was a Partner at McKinsey & Company where I was a leader in McKinsey’s marketing and retail practices. 

I”m an experienced executive with a 30+ year record of driving impact in the retail, media, financial service, and travel/hospitality sectors.

I have broad experience across e-commerce, customer loyalty, advertising, brand portfolio management, strategic planning, customer insights, CRM, and direct marketing. 

How Bart can help: 
✔️ Business strategy
✔️ Marketing & growth
✔️ E-commerce best practices
✔️ Board governance
✔️ Customer insights
✔️ Growth strategy

I am very passionate about sharing all of my learnings with others on similar journeys. Excited to connect!

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $275.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/BartSichel)
- [Avatar](https://media.intro.co/avatars/723189jjdi3n6C.jpg)
- [Marketplace](/marketplace)