# Ben Diamond (Yahalom)

> CEO of True Classic (bootstrapped, profitable, fast-growing, 9-figure) men's clothing brand).

Why I’m Here

To help you scale your business and unlock your full potential 🚀

Who I Am

I’m a customer-centric and data-driven business leader focused on building consumer brands that scale fast & profitably. As CEO of True Classic, I helped turn a simple consumer brand idea into one of the fastest growing apparel brands in history, surpassing $1B in lifetime sales.

True Classic launched in 2019 with no outside capital, no celebrity shortcuts, and no competitive advantage. Our purpose is simple: empower people to look good and feel good. Within our first 2 years, we scaled past 9 figures in revenue with healthy profitability. Since then, we have grown the brand across 3 core dimensions:

1. Product
We expanded from a T-shirt brand to a full apparel brand for men & women across many categories.

2. Country
We evolved from a US-only business to a global brand shipping to more than 190 markets.

3. Sale Channels
We began as a pure DTC operation on Shopify and now operate an omni-channel business across Costco, Target, Sam’s Club, Amazon, and a growing fleet of retail stores across the US.

Before True Classic, I worked at Facebook and Instagram advising founders and CEOs on how to scale efficiently through digital marketing. I hold an MBA from UCLA Anderson and am an active YPO member collaborating with CEOs committed to pushing limits and driving meaningful growth.

How I Can Help

✔️ Bootstrapping and scaling consumer brands with profitable rigor
✔️ Leadership and team development that drives output
✔️ Marketing, advertising, and eCommerce strategy
✔️ Retail and wholesale expansion
✔️ Global market entry
✔️ Product development
✔️ Customer experience optimization

The journey is never linear. It’s messy, hard, and full of surprises. My goal is to empower you with the clarity, strategy, and execution needed to unlock the full potential of your brand.

If you’re ready to level up, reach out.

**Rating:** 5/5 (2 reviews)

## Offerings

- Video call (15 min): $500.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/BenYahalom)
- [Avatar](https://media.intro.co/avatars/999413F1ybhnBm.jpg)
- [Marketplace](/marketplace)