# Bernadette Fitzpatrick

> Expert

Seasoned CMO, and Creative Director crafting brand narratives for 20+ years in beauty and fashion. Expert in strategy, creativity and purpose-driven leadership.

✶ Over a decade working with LVMH retail and beauty brands.

✶ Sephora North America’s first creative director; spearheaded the retailer’s omni-channel content marketing strategy and pioneered it’s digital footprint as one of the first retailers to utilize digital content marketing to push beyond traditional limits and challenge the way consumers interact with brands.

✶ Led Benefit Cosmetics’ marketing team culminating with \#1 Total Makeup Circana Rank, a brand first-time achievement.

✶ Redefined BareNecessites.com by developing a new brand identity, website and marketing strategy.

Things I can advise on: 
✶ Brand building 
✶ Consumer marketing 
✶ Social media 
✶ Public Relations
✶ Marketing strategy
✶ Influencer Marketing
✶ Omni-channel marketing
✶ Collaborations/Partnerships
✶ Mentorship
✶ Leadership

## Offerings

- Video call (15 min): $350.00

## Links

- [Expert profile](/BernadetteFitzpatrick)
- [Avatar](https://media.intro.co/avatars/818115wk2hSgvn.jpg)
- [Marketplace](/marketplace)