# Calvin Quallis

> Founder of Scotch Porter

Built a personal care brand, Scotch Porter, from my kitchen to \#1 at Target, then sold it in 2025.

At exit: \#1 in category at Target ⭐ Top 5 nationally ⭐ $100M+ cumulative sales ⭐ $20M+ raised ⭐ Target Founder in Residence

Started in a kitchen in 2015. Grew into distribution across Target, Walmart, and CVS, roughly $30M in annual revenue, and over $100M cumulative. Raised more than $20M in institutional capital. Founding through exit, one operator, ten years.

In one of the most crowded aisles in retail, we went up against giants like Unilever, P&G, and Edgewell and won our category, taking shelf and velocity against brands many times our size.

Before the exit, two years as a Target Founder in Residence, working with 90+ emerging CPG brands on positioning, pricing, and retail-readiness. So I've built it in my own company and coached it in dozens of others.

My take after a decade: brands rarely fail on product. They fail on commercialization. The wrong price, channel, story, or moment.

I can help you with:
✔️ Zero to one, commercializing an idea
✔️ Price and positioning that actually holds
✔️ Winning national retail: Target, Walmart, CVS, drug, grocery
✔️ Holding the shelf once you're in
✔️ Omnichannel across retail, Amazon, and DTC
✔️ Fixing channel math and margin that stopped working
✔️ Building a premium brand in a commodity category
✔️ Fundraising, pitch, and investor narrative
✔️ Managing a board and your investors
✔️ Trade spend, slotting, and retailer economics
✔️ Exit prep and selling your company
✔️ Founder decisions at the hard inflection points

I built this from a kitchen to an exit, and I'd rather tell you the truth than what you want to hear.

## Offerings

- Video call (15 min): $250.00

## Subscription Plans

- CPG Scaling Partner ($3500.00/month)
- CPG Founder Advisor ($2000.00/month)

## Example Questions

- I’ve built something real. What should I be focused on right now?
- My growth is slowing. Where should I actually focus?
- How do I price and position to stand out in a crowded category?
- I’m getting interest from retailers and investors. How do I know what’s real?

## Links

- [Expert profile](/CalvinQuallis)
- [Avatar](https://media.intro.co/avatars/670773XSlksUjx.jpg)
- [Marketplace](/marketplace)