# Caroline McCarthy

> Former journalist here to help you tell your story

I’ve worked on all sides of the digital media equation — as a journalist, as a product marketer at a big tech company, and as the head of brand marketing at a small ad tech company. I’ve given a TED talk about advertising ethics and a TEDx talk about voter engagement around tech policy. 

I have a special focus on awards and recognition — I got my small employer onto Fast Company’s Most Innovative Companies list twice in five years, and have gotten campaign work honored by the Webbys, Festival of Media, Digiday Awards, AdExchanger Awards, and more. I’ve also been a juror for many of these competitions so I’ve seen how other entrants pitch themselves.

Things I can advise you on:
— How to win awards for your company, your work, or yourself
— How long-form content can help your brand excel and reach new audiences
— PR strategy when you don’t have PR support
— Speaking, speechwriting, and how to make live content from thought leadership salons to online courses a key part of your strategy.

## Offerings

- Video call (15 min): $75.00

## Example Questions

- How can my company be a contender in the Webby Awards?
- I want to apply to speak at a TEDx event. How can I optimize my application?
- I’m a startup founder and can’t afford a PR firm. How can I get media coverage for my launch?
- Our company blog is boring. How can I spice up its content and attract attention?

## Links

- [Expert profile](/CarolineMcCarthy)
- [Avatar](https://media.intro.co/avatars/1046525kZMU8piL.jpg)
- [Marketplace](/marketplace)