# Chad Portas

> Founding Chief Creative Officer of Bai Beverages (sold for $1.7B). Former CCO @ Super Coffee & Crook & Marker, Former Head Of Creative @ Keurig Dr Pepper.

I’ve been building my creative oeuvre since—well, let’s call it the pre-D’Amelio, post-Olson sister era. I thrive alongside marketers who value the power of imagination and bravely take risks. Those with a shared belief that creativity isn’t an option — it’s a weapon. And who understand that unconventional thinking is a brand’s most potent competitive advantage.

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EXPERIENCE:
 
I was the founding Chief Creative Officer of Bai and helped build the beverage brand from its inception to a $1.7B acquisition. By way of merger, I was appointed Keurig Dr Pepper’s first ever Executive Creative and was tasked with building an in-house agency, while leading design and branding across both hot and cold beverages. I later served as the CCO for Crook & Marker, Super Coffee, and most recently OWYN—helping steward the brand to an acquisition by Simply Good Foods ($290M) in June of 2024.
 
 
STUFF I CAN ADVISE ON:
 
• Brand Strategy, Tone & Voice.
• Building an internal culture of creativity.
• Building an in-house creative team/agency.
• Design & Visual ID Systems.
• Getting the best work out of your agency partners.
• Giving the best work to your client partners.
 
 
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3rd PARTY PERSPECTIVES AND REVIEWS:
 
• Reviewing pitch decks, creative presentations, and concepts from outside agency partners, then arming internal marketing teams with thoughtful and actionable feedback.
 
• Reviewing Creative Briefs, Brand Books, Design Guidelines, Content Strategy, Org Charts, Tone of Voice, and all the many toolkits needed to forge kick-ass brands.
 
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CREATIVE PHILOSOPHIES I CAN SHARE:
 
• Proactive vs. Reactive creativity.
• The true power of in-housing Creative.
• Earning as many impressions as you buy.
• The last competitive advantage in business.
• The power of small (teams, budgets, timelines)
• Why testing creative is fundamentally flawed.
 
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4 TRUTHS AND A LIE:

\[GUESS THE LIE AND GET A PRIZE\]

1) I fancy myself as an interior designer and believe trinket-hunting the aisles of Home Goods is a competitive sport.
 
2) I wrote an award-winning Super Bowl Commercial on a non-commercial-grade toilet bowl 17 minutes after I was briefed, while not wearing briefs.
 
3) I have a tattoo of a narwhal on the inside of my lip, and (had) a spiked lip piercing, so that when I flipped my bottom lip over, it looked like the narwhal’s horn was puncturing my skin.

4) I was originally rejected from enlisting in the Army because of childhood Asthma and deemed “unfit” for military service. 1 Doctor’s waiver and 3 years in the Army later, I beat and held the record for the highest physical fitness score in my 3rd Special Forces Group Battalion.

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $75.00

## Links

- [Expert profile](/ChadPortas)
- [Avatar](https://media.intro.co/avatars/484145ZUuoOjif.jpg)
- [Marketplace](/marketplace)