# Damon Way

> Co-founder of DC Shoes

8X Entrepreneur, Chief Brand Officer, Creator & Designer.

Experienced brand builder with a proven track record across multiple industries, which include Action Sports, Streetwear and Technology.

Cofounder of DC Shoes in partnership with Ken Block. Successfully grew the brand from a footwear idea exclusive to skateboarding to a globally recognized brand expressed across multiple product categories. 

Left company 4 years after the sale to Quiksilver 2004 to build the Incase brand, Apple’s premier lifestyle accessory partner for cases and bags. 

Recent endeavors include cofounding spatial home audio company Syng with ex-Apple team.

Current role is CEO of footwear, apparel brand FACT., which focuses on skateboarding & music subculture, against a military & workwear design lens.

Unconventional creative thinker with an MBA forged in fires of both success and failure. 

Things I can advise on: 
✔️ Cultural Storytelling
✔️ Product + Design
✔️ Brand Positioning
✔️ Product Market Fit
✔️ Value Proposition 
✔️ & more 

I live this state of mind with no separation between by personal and professional lives. Authenticity is my most coveted virtue, the single most important aspect to brand building which I am excited to share.

Let’s connect.

**Rating:** 5/5 (2 reviews)

## Offerings

- Video call (15 min): $400.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/DamonWay)
- [Avatar](https://media.intro.co/avatars/7968999PsSkGpO.jpg)
- [Marketplace](/marketplace)