# Dana Hetté

> fCPO and Product Delivery Expert

I’m Dana Hetté (Blondiegeek) — a fractional CPO / product delivery expert with 20+ years building and scaling internet products, with deep experience in eCommerce and two-sided marketplaces. I’ve led 0→1 and growth work across companies like Azrieli Digital, Maisonette, and Revy Autos: launching a complex multi-vendor marketplace, driving conversion improvements through analytics + experimentation (e.g., meaningful lifts in filter engagement and CVR), and building a high-converting marketplace platform that achieved major uplifts in listing engagement, paid conversion, and seller registration. In coaching, I help PMs and product leaders sharpen their fundamentals, build execution systems that actually ship, and make confident, data-informed decisions in high-ambiguity environments—without fluff.


Things I can advise on:
✔️ 0→1 MVP definition & launch planning
✔️ Marketplace & eCommerce product strategy
✔️ Roadmaps, prioritization, and stakeholder alignment
✔️ Experimentation/A-B testing and conversion improvement
✔️ Tactical day-to-day product leadership: driving clarity, unblocking teams, and keeping execution on track
✔️ First-principles product thinking: getting to the real problem, pressure-testing assumptions, and making the right bets

## Offerings

- Video call (15 min): $50.00

## Links

- [Expert profile](/DanaHett%C3%A9)
- [Avatar](https://media.intro.co/avatars/1469155iP0wS8JS.jpg)
- [Marketplace](/marketplace)