# Daniel Alder

> Fmr. CMO of Ray-Ban

Former Global VP/CMO of Marketing at Ray-Ban, leading brand, product storytelling and helping nurture cultural partnerships (Ray-Ban Meta, Ferrari, ASAP Rocky).

Former CMO of Jaanuu, doubled traffic secured a $75m Series B with new brand and growth strategy.

18+ years at Nike, most recently Head of Marketing for Nike Golf. 

As Global Marketing lead for Nike Football, created viral World Cup campaigns & product launches, deepening the connections between Football and culture. 

Launched global hits like ‘Winner Stays’ (118m+ views), 'The Last Game' and 'The Switch’.

Helped created game changing colabs with Nike Golf X Stone Island, ASAP Rocky and Lenny Kravitz x Ray-Ban, Ray-Ban Meta AI Glasses and Cristiano Ronaldo x Nike.

Things I can advise on:
✔️ Guidance on brand strategy
✔️ Finding new audiences
✔️ Navigating a career in marketing
✔️ How to lead global marketing
✔️ Reimagining legacy brands
✔️ Guidance on brand strategy
✔️ Tips on product storytelling
✔️ Campaign launch best practices
✔️ Advice on sports + culture collabs
✔️ How to scale premium brands
✔️ Strategy for high-impact CMOs

I love helping brands shape culture while driving growth—excited to help others do the same.

**Rating:** 5/5 (2 reviews)

## Offerings

- Video call (15 min): $200.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/DanielAlder)
- [Avatar](https://media.intro.co/avatars/1331823vel4wrtZ.jpg)
- [Marketplace](/marketplace)