# Daniel Gelman

> Head of Growth at Intro

Head of Growth at Intro - focused on driving customer acquisition, lifecycle, product-led-growth and marketing analytics for this platform!

Formerly Senior Director of Growth Marketing at Mercari: scaled their US business and generated $400M+ in revenue. Led multi-disciplinary growth teams managing $50M+ annual budgets across paid media, CRM, SEO, ASO, and product marketing.

Early employee at MZ (Game of War/Mobile Strike), acquired by Applovin.

Things I can advise on:
✔️ Scaling customer acquisition
✔️ Measurement and attribution frameworks
✔️ LTV:CAC optimization
✔️ Integrating AI/ML into marketing
✔️ Cross-functional leadership
✔️ MarTech & data analytics
✔️ Retention and incentivization strategies
✔️ Challenges of two-sided marketplaces
✔️ Building 0->1 marketing foundations

I enjoy helping founders and operators leverage growth strategies to create a strong foundation for driving meaningful revenue-focused impact for their business. I deeply care about data-driven decision making and building experimentation frameworks and I'm excited to share my knowledge!

## Offerings

- Video call (15 min): $75.00
- Chat boost: $2.00

## Subscription Plans

- Take Your Growth Marketing to the Next Level (VIP access) ($1500.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/DanielGelman)
- [Avatar](https://media.intro.co/avatars/1169492CcuMxe69.jpg)
- [Marketplace](/marketplace)