# Daniella Helayel > Founder and Creative Consultant and Director Daniella Helayel, is a creative director and consultant based in London, has over 25 years of experience in PR, event creation, and brand building. She founded the globally recognised fashion label ISSA. Her combined expertise in PR and brand strategy helps global brands across various industries achieve impactful transformations. ## Offerings - Video call (15 min): $250.00 ## Links - [Expert profile](/DaniellaHelayel) - [Avatar](https://media.intro.co/avatars/8994439SoaqR7V.jpg) - [Marketplace](/marketplace)