# David Bell

> Co-founder at Idea Farm, Early Investor In Iconic Consumer Brands, Business Prof, Author

Co-founder at Idea Farm Ventures, a consumer-focused investment firm backing Brightland, Caraway, Glowbar, Petfolk, Touchland, among others. 

Early personal investor in Warby Parker, Bonobos, Diapers.com, Jet.com, Cotopaxi and Harry’s (Mammoth).

Former Endowed Chair Professor at Wharton, creator of the first courses on digital and e-commerce. 

Author of Location Is (Still) Everything and Founder’s Gold (forthcoming). Business scholar; published in all top peer-reviewed academic journals in marketing.

Things I can advise on:
✔️ How to build consumer and retail brands
✔️ How to fundraise 
✔️ How to formulate DTC strategies and evolve omnichannel
✔️ How to build brand equity 
✔️ How to win in go-to-market
✔️ How to scale 
✔️ The value for founders of b-school and continuing ed 

Excited to share actionable frameworks and help founders think through business issues with clarity and conviction.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $500.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/DavidBell)
- [Avatar](https://media.intro.co/avatars/1323672ZKltwpis.jpg)
- [Marketplace](/marketplace)