# David Cady

> CRO at Virtuous ($125M+ raised)

Chief Revenue Officer at Virtuous, a leading nonprofit CRM and fundraising platform, and there since revenue was zero.

Built the go-to-market engine behind zero to $50M+ in ARR, seed through Series C, and more than $125M raised, including a 2024 round led by Susquehanna Growth Equity that was the largest in Arizona tech in a decade.

Hired every revenue function from scratch, sold through every stage from first rep to full revenue machine, and folded three acquisitions into one revenue org. Named one of Pavilion's 50 CROs to Watch in 2024.

Previously Sales Director at Medallia, ahead of its IPO and $6.4B sale to Thoma Bravo, then Enterprise Sales Manager at SAP and enterprise account executive at FinancialForce.

Limited Partner at GTMfund and investor with PHX Angels, backing early-stage B2B SaaS founders. Also builds and operates NestWatch, an AI-native micro-SaaS.

Things I can advise on:

✔️ Building your first GTM engine
✔️ Founder-led sales to first hires
✔️ Pipeline you can actually forecast
✔️ Merging revenue teams after M&A
✔️ Stepping into revenue leadership
✔️ Selling mission-driven software
✔️ Angel investing & board seats

I started out teaching high school English. I still teach, the classroom just changed. Excited to connect!

## Offerings

- Video call (15 min): $75.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/DavidCady)
- [Avatar](https://media.intro.co/avatars/1763007K4HT7-R6.jpg)
- [Marketplace](/marketplace)