# David Ortiz > Salesforce engineering expert. Former Global Managing Director of Ads systems at ByteDance/ TikTok. Salesforce engineering, product and operations expert. Former Global Head of Ads Systems at ByteDance & TikTok. Led the ideation, technical development, and enablement of Tiktok’s Ad Sales Applications and drove product strategy for 1st-Party and 3rd-Party internal tools. At Bytedance/ TikTok David was the first hire, outside of China, in the Ads Systems group and hired entire international Product, Engineering and Operations orgs, grew from 0 employees to >200, hired and managed global team based in: NA, EU, Middle East, China, Australia, Singapore and India. Prior to TikTok/Bytedance, he was the Director of Ad Sales Systems at Snap, and joined Pre-IPO as the first Salesforce/ Ads Sales engineering hire. Maintained and operated Snap’s internal compliance controls before and after IPO. David additionally held engineering management leadership roles at Salesforce, Spotify and WeWork. MIT MBA and B.S and M.S. in computer science and engineering. Things I can advise on: ✔️ Building and scaling your internal Salesforce teams ✔️ Hiring cost effective Salesforce consulting partners ✔️ Integrating Salesforce into other 1st party and 3rd tools ✔️ Buying products from Salesforce and working with Salesforce Account Executives ✔️ Avoiding common Salesforce engineering mistakes ✔️ & more I am very passionate about sharing all of my learnings with others on similar journeys. Excited to connect! **Rating:** 5/5 (1 reviews) ## Offerings - Video call (15 min): $199.00 ## Example Questions - I’m thinking of starting a company. What are the next few things I should focus on? - How do I know if my business idea will work? - How would you approach growth for my business? - What key metrics should I aim for at different stages to be a best in class company? ## Links - [Expert profile](/DavidOrtiz) - [Avatar](https://media.intro.co/avatars/727947eQE3ry_Y.jpg) - [Marketplace](/marketplace)