# Dharpan Randhawa

> Founder @ Talisman, ex-McLaren Racing SVP, ex-SPORTFIVE VP APAC, $1B+ in partnerships brokered

I lead Talisman, one of the world’s most premium sports marketing agencies and part of Project Worldwide, a global collective of 2,300 employees across 45 cities. Over the past two decades, I’ve brokered more than $1 billion in partnership revenue across sport and entertainment - delivering deals that drive cultural relevance, commercial impact, and long-term brand equity.

I work directly with all leading teams in Formula One, the NBA, NFL, MLS, EPL, and beyond, collaborating with hundreds of elite athletes and global leagues to create transformative partnerships. These aren’t sponsorships, they’re business accelerators.

Previously, I served as SVP at McLaren Racing and led SPORTFIVE across Asia, where I architected Tier-1 programs for some of the world’s most recognized brands.

A multilingual operator across five continents, I bring deep expertise in building Fortune 100 partnerships that fuse sport, culture, and innovation. As a keynote speaker, I advocate for equality and sustainability in sport, ensuring that every deal delivers both purpose and performance.

My mission? To electrify culture through bold collaborations between visionary brands and the most iconic platforms in sport and entertainment.

## Offerings

- Video call (15 min): $250.00

## Example Questions

- How to identify/structure a brand partnership that delivers both cultural impact & business results?
- What’s the most effective way to enter the sports & entertainment space today?
- How do I ensure my sponsorship investment drives measurable ROI - not just visibility?
- I want my brand to be culturally relevant today, how do I do this?
- What does it take to earn attention & loyalty from Gen Z and Gen Aplha?

## Links

- [Expert profile](/DharpanRandhawa)
- [Avatar](https://media.intro.co/avatars/1151084DKgULI6m.jpg)
- [Marketplace](/marketplace)