# Dina Fierro

> VP at K18 Hair (Unilever Prestige); Former leader @ Shiseido Americas, NARS and Christian Louboutin

VP at K18 Hair (Unilever Prestige), overseeing Global Consumer Engagement — driving campaign marketing, influencer ecosystems at scale, social commerce, and AI-powered brand growth across markets.

Previously SVP at Shiseido ($1.2B+ division), VP at NARS, and Global Director of Digital at Christian Louboutin — leading brand storytelling, omni-channel campaigns, and digital transformation for some of the world’s most influential prestige brands.

I advise founders, executives, and growth-stage brands on building modern marketing engines where campaign, culture, creators, commerce, and AI operate as one integrated system.

Core Focus Areas

• Campaign marketing that turns cultural moments into measurable revenue
• Influencer strategy at scale — from creator seeding to global ambassador platforms
• Social-first brand building and community flywheels
• Integrated communications across earned, owned, paid, and creator channels
• Social commerce ecosystems built for conversion, not just engagement
• AI & GenAI integration across content, media, and consumer experience
• Global consumer engagement frameworks that scale without diluting brand equity

How I Advise

✔️ Architecting full-funnel campaign strategies that drive both brand heat and sell-through
✔️ Building scalable creator ecosystems and performance-driven partnerships
✔️ Designing social strategies that blend storytelling, community, and commerce
✔️ Aligning communications and content to a singular, powerful brand narrative
✔️ Embedding AI into marketing workflows and consumer journeys
✔️ Scaling global brand relevance with precision and discipline

I’m passionate about helping brands translate culture, community, and technology into sustained, measurable growth — building not just awareness, but enduring brand momentum.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $100.00

## Subscription Plans

- Building a Luxury Brand - 1:1 Mentoring ($350.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/DinaFierro)
- [Avatar](https://media.intro.co/avatars/1202135Bf_NenYk.jpg)
- [Marketplace](/marketplace)