# Dyan Khor

> Growth, Marketing, Measurement Advisor, Former Head of Growth @ Cash App & Speak

As the first growth marketer at Cash App, I built the program from the ground up (analytics, positioning & creative) and profitably scaled paid spend from $0 to $100M+ within a year. 

Grew and led a team of 12 across marketing, analytics, and creative, and profitably acquired over 20 million customers over 4 years through paid acquisition, targeted referrals, and scaled brand campaigns.

Former Global Head of Growth Marketing at Speak, driving full-stack growth strategies for an AI language learning app with a $1B valuation.

Experience includes roles at Hopper, Adobe, HubSpot, & LevelUp.

Advisor to companies looking to accelerate their growth, helping scale acquisition through strategy, measurement, and marketing operations.

Things I can advise on:
✔️ Scaling paid spend
✔️ Referral programs
✔️ Measuring growth and marketing
✔️ Scaling growth through brand marketing (brand impact on acquisition, scalable influencer)
✔️ MMM and attribution
✔️ Creative testing as a growth lever
✔️ Planning and hiring a growth team
✔️ Developing your career in growth

I am passionate about helping consumer companies scale strategically and coaching individuals to drive growth in their organizations and careers. Let’s connect!

**Rating:** 4.8125/5 (16 reviews)

## Offerings

- Video call (15 min): $95.00

## Subscription Plans

- Hyper-Scale Growth — 1:1 Coaching (VIP Access) ($1250.00/month)

## Example Questions

- When should I think about channel diversification?
- How can I combine results of MTA and MMM?
- How can I measure the incrementality and halo of brand?
- How can I understand the marginality of my ad spend as I scale?
- How can I further scale channels? What levers do we have on Meta and Google?

## Links

- [Expert profile](/DyanKhor)
- [Avatar](https://media.intro.co/avatars/1068313tUZD2Zlp.jpg)
- [Marketplace](/marketplace)