# Elfried Samba

> CEO Butterfly 3ffect | Ex Global Head of Social at Gymshark

I’m Elfried Samba, Co-Founder & CEO of Butterfly Effect.


Previously, I was Global Head of Social Media & Community at Gymshark, where we helped scale the brand from £8M revenue to a £1.4B valuation, and grew the audience from 1M to 20M globally.


That experience completely shaped how I see growth.
Over the past decade, I’ve built community-led growth systems designed for one thing:
Momentum that compounds.
Because attention is rented.
Trust is owned.

At Butterfly Effect, we work with brands building the next era of culture and category leadership -  including Netflix, Bumble, Formula E, Square and more.


And if there’s one thing I’ve learned (and tested properly), it’s this:
Community isn’t a “nice to have.”
It’s the engine.

My work sits at the intersection of:
\* community design
\* cultural strategy
\* creator distribution
\* social systems that scale
\* \* campaigns that people actually care about

I’m not really interested in vague strategy decks.
I like building operating models people can actually run.

So if you’re a founder, creator, or leadership team trying to grow without burning money on noise, this is what I help you build:
A community machine that prints demand.

But honestly, the only thing that matters is this:
I can help you turn your brand into a place people belong.

That’s when the growth gets unfair.
If you want to learn how to do that properly — I’ve built a few ways to work with me below.

**Rating:** 4.8/5 (10 reviews)

## Offerings

- Video call (15 min): $200.00

## Subscription Plans

- START-UP - For founders and leadership teams building community as a growth engine. ($699.00/month)
- CREATOR - For people building a personal brand and turning attention into trust + demand. ($399.00/month)
- Mentor (Limited) - For builders who want clarity and a confident next move. ($199.00/month)

## Example Questions

- How can I build a strong personal brand on LinkedIn and grow my audience?
- What was Gymshark’s community marketing strategy?
- What’s the best way to transition from mass marketing to community marketing?
- What are the most effective ways to measure whether my marketing campaigns are working?
- How do I create content that is both highly shareable and aligned with my brand?

## Links

- [Expert profile](/ElfriedSamba)
- [Avatar](https://media.intro.co/avatars/650688-ZheWXck.jpg)
- [Marketplace](/marketplace)