# Elsa Ho > Strategic Research Leader | ex-Meta, Uber, DoorDash | product innovation & career mentor l AI in UX Research I help teams turn ambiguity into opportunity. With 14+ years in management consulting and UX research across global marketplaces, emerging markets, and 0→1 innovation, I specialize in shaping product strategy that drives both user value and business growth. I’ve worked closely with founders, early product teams, and scaling organizations to build clarity around users — even with limited resources or fast-moving constraints. As a mentor with First Round Capital and Springboard (since 2018), I’ve also supported dozens of professionals navigating career transitions into research and product. ⸻ What I Offer on Intro ✅ Marketplace & multi-stakeholder product research ✅ International research (10+ countries) & localization strategy ✅ 0→1 product discovery & new vertical exploration ✅ Research career coaching & mentorship ✅ Strategic guidance for founders building user-first cultures Experience Highlights ✅ Staff Researcher @ DoorDash – New Verticals, DashPass, DoubleDash ✅ Senior Researcher @ Meta – Facebook Lite, Emerging Markets ✅ UX Research Lead @ Uber – Airport, Kiosk, UberCopter ✅ Design Researcher @ Microsoft – Frontline Workers, AI, VUI ✅ Global research across 10+ countries | HCI Master’s @ UW ✅ Mentor @ First Round Capital, Springboard | Medium Writer ⸻ Whether you’re launching something new, scaling fast, or going global — I’d love to help you make smarter bets, faster. ## Offerings - Video call (15 min): $30.00 ## Links - [Expert profile](/ElsaHo) - [Avatar](https://media.intro.co/avatars/1322619Qo9VnNWj.jpg) - [Marketplace](/marketplace)