# Eric Hedstrand > Founder & operator scaling products + companies across CPG, hospitality, and real estate. I’m Eric Hedstrand — a founder, operator, and commercialization strategist with 20+ years of experience building businesses and scaling products across multiple industries. I’ve co-founded and led multiple companies in CPG, hospitality, and real estate — including helping take Impossible Foods from early startup to global brand as Director of Product Development, and launching Homestead Hideaways, a high-performing vacation rental business with properties across Alaska and California. I’ve built brands from scratch, scaled operations, hired and managed cross-functional teams, and taken products from napkin sketch to nationwide rollout. My background spans Fortune 500s and venture-backed startups. I’ve sat in every seat — from science to supply chain, from founder to executive — and I specialize in turning early traction into repeatable, scalable systems that drive real growth. If you’re building something ambitious and need a strategic operator who knows how to get things made, sold, and profitable — I’m your guy. ## Offerings - Video call (15 min): $250.00 ## Links - [Expert profile](/EricHedstrand) - [Avatar](https://media.intro.co/avatars/1186652r1TXe1eY.jpg) - [Marketplace](/marketplace)