# Erin Hawley

> VP of Sales scaling apparel brands from $10M to $100M+ | Volcom, Beyond Yoga, Spiritual Gangster, Z SUPPLY

Senior Sales Director at Z Supply, where wholesale has grown to $100M+ across 2,000+ accounts, 3,500+ doors and a sales team of 25.

Grew Beyond Yoga's wholesale business 700% in under two years as VP of Sales, before the brand sold to Levi Strauss for $400M.

Then VP of Sales at Spiritual Gangster: business up 46%, active category up 160%, off-price liability down 64%. Opened Equinox, Nordstrom, Carbon38, Bandier and Peloton, and ran a Victoria's Secret collaboration.

Previously VP of Sales for Women's and Swim at Volcom, and twelve years at Quiksilver and Roxy, ending as National Key Accounts Manager across Nordstrom, Macy's, Dillard's, PacSun and Zumiez.

Founder of Workquette, a fractional sales advisory practice for emerging and growth-stage apparel brands and the private equity firms backing them.

Things I can advise on:

✔️ Moving from DTC into wholesale
✔️ Getting into major retailers
✔️ Key account negotiation
✔️ Go to market strategy
✔️ Fixing a sales team or rep network
✔️ Off-price deals that protect brand
✔️ Scaling from $10M to $100M+

I help apparel founders and brand leaders make the calls that decide whether wholesale builds the brand or burns it.

## Offerings

- Video call (15 min): $75.00

## Example Questions

- We’re at $8M in DTC.  Are we ready for wholesale, or will it break us?
- How do I get in front of a Nordstrom buyer without a showroom?
- My rep network isn’t producing.  Do I fix it or replace it?
- A major retailer wants 40% off and extended terms.  Do I take the order?
- We’re raising, and investors want to see a wholesale plan.  What do they need?

## Links

- [Expert profile](/ErinHawley)
- [Avatar](https://media.intro.co/avatars/1494830PLDH3csN.jpg)
- [Marketplace](/marketplace)