# Erin Yogasundram

> Founder of Shop Jeen & advisor to entrepreneurs and creatives

I founded beloved online retailer Shop Jeen in my college dorm room, building it into a pioneering e-commerce brand that generated over $10M in revenue, shipped 100,000+ orders worldwide (with no shortage of operational hurdles!), and raised venture capital funding. From 2011–2017, Shop Jeen helped shape how Gen Z and Millennials shop online, pioneering influencer marketing, editorial commerce, and identity-driven shopping. In 2017, I co-founded Kerwin Frost’s entertainment company, producing large-scale live events and content, festivals, and creative pop-ups, while securing multi-million-dollar brand partnerships with Adidas, Beats, 7-Eleven, Microsoft, and more. 

Well-versed in scaling global cult followings among Gen Z and millennial consumers, I now advise entrepreneurs, creatives, and brands on business strategy, partnerships, and growth, helping them scale authentically without losing their creative edge.  

My work has been featured in The New York Times, Forbes, Vogue, Adweek, and other leading publications.

## Offerings

- Video call (15 min): $200.00

## Example Questions

- How do I structure my creative business to be healthy with longevity?
- What mistakes should I avoid when scaling?
- How do I position my brand to attract partnerships?
- How do I prepare my brand for investors?
- How do I get press without a publicist?

## Links

- [Expert profile](/ErinYogasundram)
- [Avatar](https://media.intro.co/avatars/1342431juIKc1SZ.jpg)
- [Marketplace](/marketplace)