# Fabio Tambosi

> Global Brand & Growth Leader | Author of Branding To Win | Former Nike, adidas & Nokia

About Me

I’m Fábio Tambosi, a brand and growth leader with over 20 years of experience building some of the world’s most iconic brands, including Nike, adidas, Nokia, Saucony, and most recently ESL FACEIT Group — the global esports leader behind some of the largest fan communities in the world. My career has taken me across nine countries and multiple industries, but one truth has guided me everywhere: brands grow strongest when they are built with people, not just for them.

I’m also the author of Branding To Win, a playbook on how brands create cultural relevance and fandom by turning passive audiences into active communities. Today, I bring those lessons into my work as a keynote speaker, board member, adjunct professor at Clemson University, and as a strategic advisor for companies at moments of transition.

I help companies and leaders turn transition into momentum for growth.

My approach is simple: bring clarity to strategy, creativity to storytelling, and community to brand building. I do this through flexible engagement models tailored to your needs:

- 1:1 Mentorship for founders and leaders who want quick, actionable guidance.

- Advisory Partner for ongoing strategic counsel as a trusted executive sounding board.

- Fractional CMO for embedded leadership without the overhead of a full-time executive.

- Brand Leadership & Strategy Sprint to tackle specific challenges like fundraising narratives, repositioning, or go-to-market strategy.

At the core of everything I do is an athlete’s mindset: building trust, driving performance, and creating cultures of clarity, creativity, and joy. 

Whether scaling a start-up or guiding a global brand, my focus is the same — to help leaders and companies build brands people believe in, rally around, and carry forward as fans.

## Offerings

- Video call (15 min): $200.00

## Example Questions

- How do we turn a moment of transition into real momentum for growth?
- How do we use clarity, creativity & community to sharpen our brand story?
- How do we move from having customers to building a true fan community?
- How do we access senior brand leadership without a full-time CMO?
- How do we position our brand and pitch effectively to raise funding?

## Links

- [Expert profile](/FabioTambosi)
- [Avatar](https://media.intro.co/avatars/10718629cl50R0T.jpg)
- [Marketplace](/marketplace)