# Feng Xie

> Co-founder of Dadi ($100M exit) & conversion rate optimization expert for D2C brands

Co-founder of Dadi, acquired by Ro for $100M just 2.5 years after launch.

Led growth, CRO, and full-funnel optimization from idea through exit.

Scaled acquisition funnels across paid, organic, and referral, improving CAC and LTV at each stage.

Built data-driven testing frameworks between Creative, Marketing, and Product teams.

Things I can advise on:
✔️ How to validate D2C ideas
✔️ Tips on launching MVPs
✔️ Best practices for growth loops
✔️ Advice on conversion rate optimization
✔️ How to improve CAC/LTV
✔️ Scaling marketing experimentation
✔️ Strategy for positioning & messaging

Excited to share everything I’ve learned building and scaling high-growth D2C brands.

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $300.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/FengXie)
- [Avatar](https://media.intro.co/avatars/1041299FHAbKxbh.jpg)
- [Marketplace](/marketplace)