# Feridoon (Doon) Malekzadeh

> Ex-VP of Design at Smartsheet. Formerly: AT&T, Microsoft, Vodafone

Ex-VP of Design at Smartsheet (acquired $8.4B), fmr. AVP at AT&T, and AI product design expert.

As the VP of Experience Design at Smartsheet, I led a 50+ member team to scale the platform's collaborative work management capabilities, driving growth across enterprise clients.

As AVP of Digital Design at AT&T, I managed a team of 150 designers, researchers, and strategists.

At Samsung, I oversaw the e-commerce platform serving millions of customers and achieving a 12M+ MAU increase in active engagement.

Previously held leadership roles at Microsoft (Bing), T-Mobile, and frog design.

Hands-on, founding designer at two startups: Helm and OrbSense. 

Currently advising startups and growth-stage companies on building AI-enabled design capabilities and delivering products that combine human-centered and AI-driven experiences. 

Created a series of GPT-based AI tools with over 55,000 users.

Things I can advise on:
✔️ AI-driven product and UX strategy
✔️ Scaling design teams for enterprise SaaS platforms
✔️ Building high-impact e-commerce experiences
✔️ Product innovation through design and AI integration
✔️ Digital transformation and team leadership
✔️ Conversational AI and user engagement tools
✔️ Recruiting and mentoring design talent

I’m passionate about shaping the future of design through innovation and AI-driven solutions. Let’s connect!

## Offerings

- Video call (15 min): $70.00

## Example Questions

- I’m thinking of starting a company. What of design staff should I hire?
- What can I use AI and GenAI tools for at my company?
- How can I better position myself in a crowded candidate pool?
- How is product development and design evolving as a result of AI?

## Links

- [Expert profile](/FeridoonMalekzadeh)
- [Avatar](https://media.intro.co/avatars/1086552IACz5Ph_.jpg)
- [Marketplace](/marketplace)