# Fiona Glen PhD

> Ex. Head INTL Marketing @ Apple. 20+ yrs building B2C & subscription businesses at AAPL, AMZN & MSFT

Ex. Head of International Marketing @ Apple. 20+ yrs building consumer & subscription businesses at Apple, Amazon & Microsoft.

At Apple, I worked across or led the international rollout of every Services launch since 2018 — including Apple TV+, Apple Music Classical, Apple News+, Arcade, Apple Sports, and Apple Creator Studio. This was during a period when Services annual revenue grew from c.$37B to over $100B. I built and scaled international programmes including customer growth, offers, and creators, and led international marketing for Apple Music and iCloud.

At Amazon, I led EMEA mobile partner marketing, rolling out Prime Video carrier and OEM partnerships, and ran customer acquisition and monetisation programmes for Amazon Appstore and Fire TV in the UK.

At Microsoft UK, I led marketing for the Windows app platform, driving launch and growth of the consumer app ecosystem across Windows and Windows Phone with Windows 8.

Currently: Working as a Strategic Advisor and NED with consumer, tech and media businesses navigating growth, international expansion or scale.

PhD in Communication Sciences (2005). 
Certified AI Professional (Oxethica, CAIP), Oxford AI Programme, Saïd Business School (2024).
Accredited IAPC&M Coach Practitioner (2026).

I’m excited to work with founders and businesses to help them unblock what’s needed to get to the next level of growth.

5% of every intro.co advisory session fee is donated to Smart Works, the UK’s leading employment charity for women, which provides interview clothing and coaching to help unemployed women back into work.

Things I can advise on

- international launch strategy and execution
- go-to-market strategy for subscription and platform businesses
- scaling marketing teams and organisations
- brand and product marketing at scale
- creator, partner and ecosystem marketing
- customer growth and lifecycle strategy
- marketing maturity — where to invest, what to fix first
- navigating complex, matrixed organisations
- career transitions into portfolio/fractional work
- no-nonsense, practical AI considerations for marketing teams

## Offerings

- Video call (15 min): $150.00

## Example Questions

- We're planning an international launch — what should we get right in the first 90 days?
- How do I know if my marketing team is set up right for the stage we're at?
- How should I prioritise and size marketing initiatives to deliver growth?
- We're about to launch in several new markets at once — where should we focus first?

## Links

- [Expert profile](/FionaGlen)
- [Avatar](https://media.intro.co/avatars/1787148laz1vGcu.jpg)
- [Marketplace](/marketplace)