# George Hadjigeorgiou > Founder of Zoe & e-food (sold to Delivery Hero). CEO of HouseTrip (sold to Trip Advisor). All $100m+ Repeat entrepreneur/CEO of companies scaling beyond $100m. Founder of Zoe. Founder of e-food (bootstrapped/sold to Delivery Hero). CEO of HouseTrip (sold to Trip Advisor). Investor in multiple startups including Revolut. I would ❤️ to help startup founders answer their hardest questions so they can achieve success. Should you pivot and if yes how? Which customers should you fire? Should you scale or not and instead focus on improving your product metrics? Are you unsure about how to evaluate and hire A+ people? Do you have the right team for this phase of the company? I faced these questions multiple times and wish I had someone to thought partner with and talk to. Things I can advise on: ✔️ Achieving product-market fit & clarity of focus ✔️ Clarifying who your customers are and their Jobs to be done ✔️ Hiring the best people and creating a strong culture & high-performing team ✔️ Deciding on whether to scale or keep improving your product ✔️ Deciding on whether you need to pivot and how ✔️ How to manage your own psychology as a founder and CEO Have learned mostly from my mistakes and would love to share my learnings with other people who can benefit and as a result, have more impact in the world. ## Offerings - Video call (15 min): $250.00 ## Example Questions - I’m thinking of starting a company. What are the next few things I should focus on? - How do I know if my business idea will work? - How would you approach growth for my business? - What key metrics should I aim for at different stages to be a best in class company? ## Links - [Expert profile](/GeorgeHadjigeorgiou) - [Avatar](https://media.intro.co/avatars/881113a56CHDUV.jpg) - [Marketplace](/marketplace)