# Greg Alterman

> Greg Alterman CEO | Founder Alternative Apparel

Founder & CEO of Alternative Apparel, an iconic international clothing brand acquired by Hanes Brands for $60M.

Built the business into a leader in sustainable basics with an average distribution of 1.5M+ units/month and a 175K sq ft distribution center.

Recognized by Inc. 500 (\#430), Inc. 5000, and Fast Company for one of the most innovative retail concepts in the U.S.

Founder of JUICE | served here, a community-focused brand extension.

30+ years of experience in domestic and international wholesale distribution, apparel manufacturing, importing, retail, and CPG.

Creative visionary and hands-on operator, blending brand ethos with scalable infrastructure and retail innovation.

Things I can advise on:
✔️ Design and brand DNA
✔️ Manufacturing & importing
✔️ Domestic & international distribution
✔️ Building ethos & differentiation
✔️ Marketing and branding
✔️ E-commerce & retail strategy
✔️ Defining corporate culture
✔️ Fixed vs. variable cost models
✔️ Private/white label business models
✔️ Shared services & division strategy
✔️ Fashion & CPG industry navigation
✔️ Preparing for liquidity events
✔️ Building advisory boards
✔️ Operations & scaling
✔️ Sustainability practices

I help small companies and creative founders build with intention and scale with strategy—always focused on long-term, sustainable growth.

**Rating:** 5/5 (6 reviews)

## Offerings

- Video call (15 min): $275.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/GregAlterman)
- [Avatar](https://media.intro.co/avatars/478282UxxKFgCZ.jpg)
- [Marketplace](/marketplace)