# Greg Shugar > Founder of The Tie Bar ($20M+ revenue) & 3x DTC Operator with exits Founder of The Tie Bar ($20M+ revenue) & 3x DTC Operator with exits Best known as Co-Founder & CEO of The Tie Bar, one of the first vertical DTC menswear brands, scaled to $20M+ in annual revenue before selling to private equity. Later co-founded Thread Experiment (men’s bedding) and currently owns Beau Ties of Vermont, a legacy accessories brand with in-house production. Board member, investor, and advisor across several consumer brands and PE-backed companies, with exits and operating experience from bootstrap to acquisition. Adjunct professor at Florida Atlantic University teaching entrepreneurship and eCommerce strategy. Things I can advise on: ✔️ Starting a DTC brand from scratch ✔️ Sourcing & product development ✔️ Scaling to $10M+ in revenue ✔️ eCommerce growth & retention ✔️ Fundraising vs bootstrapping ✔️ Positioning for acquisition ✔️ Operating lean & profitably I give practical, honest advice—no fluff. If you're building a brand and want real-world guidance, I’m here to help. **Rating:** 5/5 (12 reviews) ## Offerings - Video call (15 min): $150.00 ## Links - [Expert profile](/GregShugar) - [Avatar](https://media.intro.co/avatars/535794Q8KRXyim.jpg) - [Marketplace](/marketplace)