# Ian Baer

> Founder & CEO of Sooth; ADWEEK Innovator 50 marketing strategist

Founder & CEO of Sooth, a predictive intelligence company using emotional and behavioral signals to help brands understand and influence consumer decision-making.

ADWEEK Innovator 50 (2025) and 30+ year marketing and brand strategy leader helping Fortune 100 companies and high-growth startups drive 5–12X marketing performance and reduce wasted spend by up to 80%.

Former Chief Strategy Officer and Chief Creative Officer at Rauxa, leading strategy and creative across six offices and global clients.

Earlier senior leadership roles across major agencies including Publicis Groupe, TBWA\\Chiat\\Day, RAPP, Deutsch, iCrossing, and The Barbarian Group, advising brands including Amazon, Verizon, Samsung, and JPMorgan Chase.

Things I can advise on:
✔️ How to validate brand ideas
✔️ Guidance on category creation
✔️ Tips on brand positioning
✔️ Best practices for marketing strategy
✔️ Advice on customer behavior insights
✔️ Guidance on scaling brand teams
✔️ Tips on marketing leadership

I enjoy helping founders and executives build brands that connect with real human behavior rather than guesswork, and I’m excited to share what I’ve learned.

## Offerings

- Video call (15 min): $150.00

## Links

- [Expert profile](/IanBaer)
- [Avatar](https://media.intro.co/avatars/1501161J6KtMSWX.jpg)
- [Marketplace](/marketplace)