# Ian Michiels

> I will help you: Maximize Marketing Dollars | Deliver Qualified Leads | Generate New Pipeline | & Make Your VP of Sales Love You

I’m a B2B SaaS marketing expert with over 20 years of experience, spinning roles as the founder of a market research, industry, analyst, and marketing services start up, a marketing strategy consultant to enterprise brands in the Silicon Valley, and a marketing leader at global companies like Apple and Cisco. This diverse background gives me a unique perspective on cutting edge marketing theory, and more importantly, how to translate and execute these strategies in complex or laggard environments. My expertise covers the full spectrum of go-to-market operations, martech stack strategy, and leveraging emerging technologies like AI to drive tangible marketing outcomes.   As the head of global integrated marketing at Webex by Cisco, I specialize in building full-funnel campaigns that not only generate leads and opportunities, but also increase customer retention and lifetime value. My programs have delivered >$350M in marketing sourced pipeline for Cisco (and those stats can be verified and supported by Sales). 

I have a proven track record of optimizing resources to deliver maximum impact across digital and in-person channels. I’m highly experienced in designing and executing omnichannel campaigns from paid media and paid social to account based marketing programs, both at scale and with targeted precision (one-too-many, one-to-few and 1:1). I thrive on helping organizations maximize their marketing ROI by blending strategic resource optimization with cutting edge marketing technology.

My expertise also extends to collaborating with sales and operations teams to ensure full visibility into the performance of marketing investments, building, integrated dashboards, and driving actionable insights that secure future investments, and enhance campaign effectiveness. 

Whether you’re looking to optimize your current demand generation, implement a more effective multi channel strategy to use finite program, dollars more effectively, or line your marketing and sales teams for pipeline growth I can provide expert guidance and hands-on advice to help you achieve measurable results faster.

## Offerings

- Video call (15 min): $55.00

## Example Questions

- How can I optimize my marketing budget to generate more qualified leads?
- What is the best way to build an effective account based marketing strategy?
- How do I measure the true ROI of my multi channel marketing campaigns?
- Which marketing technology should I invest in for scalable growth?
- How can I align sales and marketing to accelerate pipeline and revenue growth?

## Links

- [Expert profile](/IanMichiels)
- [Avatar](https://media.intro.co/avatars/795352sQAWIGvP.jpg)
- [Marketplace](/marketplace)