# Ian Stewart > Co-Founder of WiReD Magazine & Founder of AZTEC Internet (built BBC News Online & FT.com). Co-founder of WiReD Magazine and AZTEC Internet (the company behind BBC News Online and FT.com). Now helping Arts, Media and Entertainment entrepreneurs and would be entrepreneurs. Executive in Residence at IMD Business School, mentoring MBAs and advising leaders on disruption and venture strategy. Adviser to startup founders, CEOs, and non-profit leaders navigating innovation and transformation. Spent 8 years in China building social ventures, supporting impact-driven entrepreneurship. Started as a professional photographer and national-level volleyball player, now based in Switzerland, speaking English & French fluently. Questions I can help with : ✔️ “Follow your Passion.” Really? ✔️ Am I cut out to be an entrepreneur? ✔️ Is this the right time for ME to leap? ✔️ How do I choose my Co-Founders ✔️ How do we decide Equity Splits? ✔️ Why bootstrapping is important. ✔️ When am I ready for series A? ✔️ Why do investors keep saying no? ✔️ Leading vs Managing ✔️ Startups in Europe vs US vs China ✔️ Managing your Board Entrepreneurship isn’t easy, but there are ways to increase the odds of success. Happy to share my experiences—let’s connect! **Rating:** 5/5 (2 reviews) ## Offerings - Video call (15 min): $200.00 ## Example Questions - How do I know if I am ready? How do I know if the plan makes sense? - When do we first start talking to investors? When do we start approaching customers? - How do we agree roles, commitments and equity splits amongst founders? - Investors are not enthusiastic. What are we doing wrong? - How do we hire good people when no-one knows who we are? ## Links - [Expert profile](/IanStewart) - [Avatar](https://media.intro.co/avatars/1119715UALhlF58.jpg) - [Marketplace](/marketplace)