# Ivan Cruz Jr > Entrepreneur | Investor | Business Consultant | Advisory Board Co-Founder of Mereo, a HR tech company that develop SaaS platform to improve people performance aligned with organizations strategy and purpose. Mereo reached 1 Million people in 40 countries. Co-Founder of Athon Consulting a boutique consulting company that support companies to design best management model (strategy, metrics, processes). Athon allies analytical skilled and experienced team, with technology and management methods. Athon worked with more than 100 large sized companies across Brasil and latin America. Before the entrepreneur journey as an international consultant I worked for companies in several different countries and cultures (πŸ‡ΊπŸ‡ΈπŸ‡©πŸ‡ͺπŸ‡¨πŸ‡΄πŸ‡¨πŸ‡³πŸ‡«πŸ‡·πŸ‡§πŸ‡·) Recent years I dedicate part of my time as Advisory board member of Startups on Agribusiness, Consulting and Edtech sectors. Finally as an investor I am focusing on companies that have founders with expertise and passion to solve real problems in immature and unexplored markets. Things I can advise on: βœ”οΈ How to Start a a startup? The business plan, metrics, partners... βœ”οΈ Feedback on your pitch βœ”οΈ SaaS Startups βœ”οΈ Bootstrapping βœ”οΈ Cashflow management βœ”οΈ How to get on your first board βœ”οΈ Board governance βœ”οΈ Working with Co-Founders βœ”οΈ Problem solving and financial analysis βœ”οΈ Zero based budget βœ”οΈ Management model βœ”οΈ Company Culture βœ”οΈ & more 🀩 I am very passionate about sharing all of my learnings and experience with others on similar journeys. Excited to connect! ## Offerings - Video call (15 min): $200.00 ## Links - [Expert profile](/IvanCruzJr) - [Avatar](https://media.intro.co/avatars/8625497AtrvfRp.jpg) - [Marketplace](/marketplace)