# Jaclyn Fu

> Co-founder & Co-CEO, Pepper

🌶️Co-founder & Co-CEO of Pepper, a DTC e-commerce intimate apparel brand for small-chested women. We’re inspiring an anything-but-small community to embrace the flat in flattering. www.wearpepper.com

📈Pepper started as a 470% funded Kickstarter campaign in 2017 and has grown into a eight-figure business — all without raising traditional venture capital. 

✨Recognized on Forbes 30 Under 30, Cosmopolitan’s The New C-Suite, Inc Magazine Top 100 Female Founders, and more 

What I can advise on (early & scale stage):
- Growing DTC ecommerce profitably 
- The metrics that matter 
- Mission-based brand building 
- Finding product market fit
- Niche target markets  
- Bootstrapping 
- Fundraising from angels vs VC
- Acquiring & fulfilling your first 1,000 orders  
- Developing V1 of product 
- Getting PR coverage
- Your first hires
- Building a remote team  
- Solving challenges of scaling 

I’m excited to share lessons learned and help you accelerate.

**Rating:** 5/5 (5 reviews)

## Offerings

- Video call (15 min): $175.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/JaclynFu)
- [Avatar](https://media.intro.co/avatars/1069639WQD4McJF.jpg)
- [Marketplace](/marketplace)